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How to Market a Florida Luxury Home to Prospective Buyers

by Karen Londos 09/07/2018

If you intend to sell a Florida luxury home, there is no need to worry. In fact, there are many quick, effective ways to market your luxury residence to the right buyers.

Now, let's take a look at three tips to help you promote your Florida luxury residence to the right buyers, regardless of the current housing market's conditions.

1. Focus on the Location

Your luxury home's location may play a key role in your ability to sell your residence and maximize your earnings, and perhaps it is easy to understand why.

For example, if your Miami luxury house is located just minutes from many beautiful beaches, you likely will want to include this information in your home listing. Or, if your Orlando luxury residence is only a few miles from Disney World, your house may prove to be a popular choice for families.

Don't forget to consider what attracted you to your luxury house in the first place. If your luxury home boasts a dazzling garden, awe-inspiring swimming pool or other captivating features, it pays to include details about these features in your home listing.

2. Establish a Competitive Price

The price that you initially paid for your Florida luxury home is unlikely to match your house's value today. Fortunately, if you conduct a home appraisal, you can better understand your residence's current value.

During a home appraisal, a property inspector will examine your luxury residence both inside and out. This inspector also will consider the prices of luxury homes in your city or town.

Use the information provided in a home appraisal report – you'll be glad you did. This information can help you plan potential home upgrades that will make it easy to differentiate your Florida luxury residence from others in your city or town.

3. Hire an Expert Real Estate Agent

Employ a real estate agent who understands what it takes to sell luxury houses in the Sunshine State. By doing so, you can receive expert support at each stage of the home selling journey.

Oftentimes, a real estate agent specializes in a certain area of Florida. This means a Tampa real estate agent likely knows the ins and outs of the Tampa housing market, but he or she may struggle to sell a luxury residence in South Beach. As such, you should hire a real estate agent who knows exactly what it takes to sell a luxury house in your region.

You should learn about a Florida real estate agent's expertise in the luxury housing market too. Find out how a real estate agent has helped past clients achieve their luxury home selling goals, and you can determine whether this housing market professional can provide you with the home selling support that you need to succeed.

Take the guesswork out of promoting your Florida luxury residence to potential buyers – use the aforementioned tips, and you can boost the likelihood of a fast, profitable luxury home sale.

About the Author

Author
Karen Londos

My goal is to make each individual have a positive experience and feel my genuine desire to assist them in finding the perfect home! Each person is as important as the next to me and whether they are looking for a temporary rental or a forever home, I am going to give them 100%!

A little about me. I was born in Pittsburgh, Pennsylvania and relocated to South Florida where I graduated in the top of my High School class and attended college on a full academic scholarship, studying Engineering and Mathematical Sciences. I worked my way through college and realized I was less interested in the technicalities of Engineering and more intrigued with the internal infrastructure of businesses. 

So I shifted gears and began focusing my efforts on learning all the parts to a business and what it takes for the business to run like a well-oiled machine. With a heavy background in financials and Human Resources I worked my way into upper management and then in 2007 established K-LO Enterprises, Inc, a Business Consulting Service specializing in gap analysis, documentation and processes. 

It is in this capacity that I joined RE/MAX Absolute Service Team in 2014 and began learning all there is to know about Real Estate. In 2017 I became licensed in Real Estate, representing the differently abled community of South Florida. 

I am deaf. I was born with a degenerative hearing loss and have relied on lip reading for the better part of my life. Navigating through the hearing world, I never shied away from a challenge, believing there is nothing I cannot do. 

I embrace each opportunity as an adventure. I have my own business and have established a non-profit and is a strong advocate for Canine Companions for Independence where I partner with my Hearing Dog Ninja. 

I am that my strong business background, integrity and desire to be of service to others would lead me. I embarked on a new career with RE/MAX Absolute Service Team, under the leadership of Broker Nicole Grammer.